The Ask
The client wanted a bold, energetic visual identity that broke away from traditional academic aesthetics. The goal was to create a brand that felt fresh and engaging.
THE LAB
Branding and Visual Identity
The Approach
I developed a vibrant visual system using bold colors, a modern typeface, custom patterns, and a dynamic arrow motif that breaks out of boxes and consistently points upward. This symbolized energy, growth, and forward movement. The combination of these elements redefined the Lab’s identity, transforming it from flat and conventional to lively and expressive.
The Achievement
The new identity received enthusiastic feedback from clients and internal stakeholders, who praised its energy and originality. The branded assets have been used across reports, social media graphics, and the lab’s website, creating a consistent and engaging presence. The design system gave the team a flexible toolkit that elevated their communications and made it easier to apply a cohesive visual style across platforms.
