The Ask
The client wanted a logo update that felt cleaner and more current. They wanted a mark that could hold its own against bigger competitors while staying true to their established brand personality.
POSH 4 PAWS
Logo Redesign
The Approach
Designed a modernized logo that nods to the original by retaining the brand’s signature colors and featuring a refined dog icon. The result is a stylish mark crafted to appeal to the brand’s core audience of Southern women.
The Achievement
The new logo gave Posh for Paws a professional identity that the business proudly uses across social media, merchandise, and signage. The refreshed mark helped elevate their presence in a competitive market, resonating more strongly with their target audience and positioning them alongside other high-end grooming services.