UNC SOG
Anniversary Visual Identity
The Ask
The School of Government was celebrating its 90th anniversary and needed a commemorative mark to highlight the milestone. It had to feel celebratory yet professional, and work seamlessly across a range of print and digital materials.
The Approach
I designed a clean, modern mark with classic typographic cues to reflect the School’s history and credibility. A subtle fireworks pattern added a sense of celebration and pride. The visual system was applied across banners, stickers, email graphics, and social media to unify the anniversary branding throughout the year.
The Achievement
The anniversary branding was widely adopted across the School, from staff email signatures to public-facing events. Dozens of departments and programs used the materials, and internal feedback was overwhelmingly positive. Many staff and faculty requested to keep using the mark beyond the anniversary year, reflecting its success as both a celebratory and unifying visual identity.
