To celebrate its 90th anniversary, the UNC School of Government needed a professional, elegant, and celebratory logo. The mark had to balance traditional and modern design elements to reflect both the school’s rich legacy and its forward-thinking mission. It needed to resonate with alumni, current students, leadership, and the broader university community, while being flexible enough to work across print and digital collateral which included posters, stickers, pull-up banners, email headers, and more.